Building brands through packaging – best practice from Austria

How does a manufacturer of cleaning agents manage not only to attract the attention of potential customers on the shelf, but also achieve a high degree of recognition?

This customer already had a top product, namely an environmentally friendly dishwashing detergent made in Austria, when they came to us as the FIRST packit! customer. This has developed into a close partnership over the past 20 years, in which we have been willing to explore the limits of what is possible together, or as our client says – “To be a little crazy together”. But solutions such as the tapered dishwasher packaging or a pyramid for rinsing salt can only be developed if we are prepared to try something new together and to distinguish ourselves with it. Today our Austrian customer has a brand awareness of >50%. And we are proud that our packaging can contribute to this.

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