{"id":3607,"date":"2018-10-23T17:24:27","date_gmt":"2018-10-23T15:24:27","guid":{"rendered":"https:\/\/www.packit.at\/?p=3607"},"modified":"2018-10-30T11:34:06","modified_gmt":"2018-10-30T10:34:06","slug":"building-brands-through-packaging-best-practice-from-austria","status":"publish","type":"post","link":"\/en\/building-brands-through-packaging-best-practice-from-austria\/","title":{"rendered":"Building brands through packaging \u2013 best practice from Austria"},"content":{"rendered":"

How does a manufacturer of cleaning agents manage not only to attract the attention of potential customers on the shelf, but also achieve a high degree of recognition?<\/p>\n

This customer already had a top product, namely an environmentally friendly dishwashing detergent made in Austria, when they came to us as the FIRST packit! customer. This has developed into a close partnership over the past 20 years, in which we have been willing to explore the limits of what is possible together, or as our client says \u2013 “To be a little crazy together”. But solutions such as the tapered dishwasher packaging or a pyramid for rinsing salt can only be developed if we are prepared to try something new together and to distinguish ourselves with it. Today our Austrian customer has a brand awareness of >50%. And we are proud that our packaging can contribute to this.<\/p>\n